Ecolabels have increased in popularity in response to a growing global concern for environmental protection and requests from consumers to be able to choose products with lower environmental footprint. There is a wide range of ecolabels, and in this webinar, we will look at how different types of ecolabel are verified, and how they can be used to communicate complex scientific information in terms that can be understood by consumers. We will also discuss how to build awareness about environmental claims on products to avoid greenwashing.
What the session will cover
Principles of environmental communication
Types of ecolabels
How scientific information is communicated through ecolabels
How to avoid greenwashing claims
Who will benefit:
This webinar is most relevant to environmental managers, quality managers, sustainability managers, marketing and communications specialists and anyone else who is interested in environmental sustainability or product development
Webinar Presenters:
Elisabeth Luther, Principle of Sustainability and Knowledge Transfer
Elisabeth is an environmental regulatory specialist with more than a decade of experience in sustainable project delivery and scientific communication. She oversaw the creation of Yordas Insight, a training platform providing online and classroom learning solutions. Elisabeth is passionate about knowledge transfer and stakeholder engagement. Her experience in project management, strategic planning, stakeholder engagement and scientific communication ensures impactful results for our clients and partners. She holds a Master of Environment from Universite de Sherbrooke and a B.Sc. in Environmental Sciences from McGill University.
Rucha Kolte, Regulatory Consultant
Rucha is a recognised entrepreneur who has co-founded and led an award-winning eco-centred startup. She is passionate about making a difference in the world by focusing on Socio-Environmental impacts. At Yordas, she supports and delivers on work primarily related to global chemicals regulations and environmental sustainability. Her environmental engineering background also makes her an integral part of the sustainability team as she supports the delivery of life cycle services. Rucha joined Yordas after completing her Masters’ with research in Sustainable Development and the Circular Economy at McMaster University.